With a total of twenty years working across retail, wholesale, PR, and merchandising in the fashion and apparel industry, I have a wealth of knowledge and insight about what it takes to make a brand successful. My work spans from Abercrombie & Fitch to Zac Posen - with a little bit of everything in between. I have a focus on strategically and sustainably building brands in a localized global market, and translating that strategy into retail development, merchandising, line planning, and buying. Educated in communication and having lived various cities across the US and in Paris, I know that relationships and communication are at the heart of everything in this industry. My data driven approach to nearly everything functions side by side with my personal taste and focus on leaning into each brand and retailer’s individual DNA - because telling your story through your space, your style and your product is really at the heart of everything we do.
On the side, I am a yoga instructor, for sanity.
And my biggest and best job to date is being a mother to my beautiful daughter. She teaches me everything I need to know and is the reason for everything that I do.
I can’t wait to work with you…
Love,
Jen